How do you find your target audience for fiction? When you know your ideal audience, the words you choose, the scenes you write, and the structure of your story will match what they expect.
Why should you treat your writing like a business? It’s important to cultivate the dream of being a successful author, but make sure you populate that dream with accurate details, especially if you choose the route as an indie author. You’re more than a writer. You’re a business owner.
Your book cover is a sales tool. It draws the reader to your book, catching their eye and intriguing them enough to pick it up or click through to the product page. And it’s not something you should cut corners on.
A newsletter is made of people who have read your work and enjoyed it enough to want to know more about it. This gives you an advantage most other forms of marketing don’t: more control over sales. We’ll look at different ways you can utilize your author newsletter to keep your readers engaged.
Now that you’ve picked your newsletter platform, it’s time to discuss setting up your newsletter and going over a few places you can advertise your free eBook to get eyes on your freebie.
Building your mailing list is something you should plan on doing your entire writing career. Sure, when you’re starting out your list might not be big. In this series, we are going to talk about ways to leverage your newsletter to get actual, hungry readers opening your mail and seeing your offers.