Thanks to our connected world, people will more than likely be exposed to you before they read what you’ve written. They’ve got to decide if you represent something they want to add to their worldview. You are the story that your writing tells about itself.
Why should you treat your writing like a business? It’s important to cultivate the dream of being a successful author, but make sure you populate that dream with accurate details, especially if you choose the route as an indie author. You’re more than a writer. You’re a business owner.
A newsletter is made of people who have read your work and enjoyed it enough to want to know more about it. This gives you an advantage most other forms of marketing don’t: more control over sales. We’ll look at different ways you can utilize your author newsletter to keep your readers engaged.
Now that you’ve picked your newsletter platform, it’s time to discuss setting up your newsletter and going over a few places you can advertise your free eBook to get eyes on your freebie.
Building your mailing list is something you should plan on doing your entire writing career. Sure, when you’re starting out your list might not be big. In this series, we are going to talk about ways to leverage your newsletter to get actual, hungry readers opening your mail and seeing your offers.
Maybe you’ve been in the writing game for a while but aren’t sure the nuts and bolts of production. Many people are waiting to help authors, but sometimes, authors aren’t familiar with the roles these people perform and are confused. Understanding what you’re supposed to get from the person you hired is essential.
Writers oftentimes get too close to their work to see the mistakes and using a beta reader may seem like the obvious choice. But do you know at what point you should use one and how to guide them to get the type of feedback you want?