A newsletter is made of people who have read your work and enjoyed it enough to want to know more about it. This gives you an advantage most other forms of marketing don’t: more control over sales. We’ll look at different ways you can utilize your author newsletter to keep your readers engaged.
Now that you’ve picked your newsletter platform, it’s time to discuss setting up your newsletter and going over a few places you can advertise your free eBook to get eyes on your freebie.
Building your mailing list is something you should plan on doing your entire writing career. Sure, when you’re starting out your list might not be big. In this series, we are going to talk about ways to leverage your newsletter to get actual, hungry readers opening your mail and seeing your offers.